B.YOB

B.YOB (be. your own business) is an evolved, modern, global business paradigm created by M o d e r n i t é G l o b a l, rooted in and derived from its B.OS (be. origin self) platform.

Under the B.YOB paradigm, a business is selected not based on default factors (kneeling to the algorithm, fealty to approval, kiss up to the gatekeepers, addicted to the latest trends, power and profit over people), but on whether that specific business lets the person actually be and express their unique origin self in and through their business.

The B.YOB business paradigm consist of three elements: psychology, selection, and design.

element one

psychology

"A tuned-rich life is better than a successful life.

Because our success is measured by others, but our

tuned richness is measured by the soul".

| anonymous

We've come to believe that when people live out their lives as their origin selves, they move toward service to humanity, and tuned richness follows.

So, we wondered: wouldn't businesses aligned with a person's origin self be more evolved, cooperation not competition, love not fear, and steeped in tuned richness, than businesses under the current primitive status quo paradigm, where profit and power reign supreme over people, the planet, and love itself?

Because we answered yes, we therefore decided to create our B.YOB business paradigm.

element two

selection

"At the center of your being, you have the answer.

You know who you are and what you want".

| Rumi

Once you unearth your origin self, you can select a business where you can be your origin self and express that in and through your business.

For example, say your unique origin self is peace. A business that would work for someone who is peace is one where that person could be and express that in and through that business.

You be and express peace by doing peaceful acts; a business designed so that you can do peaceful acts might include the following: a spa, ashram, meditation and mindfulness institute, yoga studio, massage therapy clinic, or relaxation music writer composer, producer, publisher, or performer, among others.

As outlined above, there are numerous businesses to select from where the owner can do peaceful acts.

However, of the numerous potential businesses that an owner can select, they should consider selecting the one that will afford them the most unfiltered opportunity to be and express their unique origin self.

For example, you are peace, but you are shy. Instead of selecting a yoga studio, you might select a meditation institute.

Further, if you have a particular skill doing certain peaceful acts, you might want to select a business utilizing those skills; again, and for emphasis, as long as you can be and express your origin self in and through that business.

The process used for selecting a business for a person who is peace is the same for someone whose unique origin self may be different than being peace.

element three

design

"Evolved designers are neoterists and avant-gardists who

design from origin self, defy convention and status quo".

| modernité lab

The design process under the B.YOB paradigm can include several different phases. For example, conception, jam + dialogue, and design phases. These phases can be used in the design of several different business elements such as structure, culture, and client or customer experience.

In keeping with our example, your unique origin self is peace; you've decided to design a business (meditation and mindfulness institute) doing peaceful acts for others.

Therefore, during the conception, the jam + dialogue session, and the design phases, the focus must be entirely on making certain the design of the business's structure, culture, and experience are aligned with and predicated on peace.

For example, an owner who is peace would design a remote or virtual structure for their business, as commuting is very stressful and agitating; they would design a culture free of competition where cooperation is treasured, as competition kills peace; and to provide a total client or customer experience, they would design an easy-to-use, intuitive, and anticipatory website, as tech complexity can trigger anxiety.

These are just a few of the various ways a B.YOB can be designed.

Again, the unique origin self that someone is will dictate which design phases are utilized, the different elements that get designed, and the overall design of the entire B.YOB.

p r é c i s : 

B.YOB paradigm was created by Modernité Global to further its calling: Origin Over AI |the artists' and creatives' modern global renaissance.

 O r i g i n O v e r AI |no imitation

Thank you for your time!

*NOTE - This modernité lab post is only a template. Thus, you will need more information, expertise, guidance, wisdom, and nuance to select and design an effective B.YC. When you feel the pull, we're here.

images - D. Gomez + O. Plufih = |unsplash

© M o d e r n i t é G l o b a l and m o d e r n i t é l a b, 2018.